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National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics) PDF




: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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Principles Bicycle Retailing III Strategies PDF 04703ea59

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Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond PDF




by Randy W. Kirk : Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond

ISBN : #0924272058 | Date : 1992-06-01

Description :

PDF-aacdd | Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing…an industry standard. Included in this 210-page book are chapters on profitability, computers… Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond


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[Pub.25QDp] Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond PDF | by Randy W. Kirk


Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond by by Randy W. Kirk

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Analyzing Strategic Behavior Business Economics PDF 5e56ffc81

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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer PDF




by Thomas J. Webster : Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

ISBN : #0739186043 | Date : 2014-02-07

Description :

PDF-8b09b | This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally … Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer


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[Pub.21kWa] Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer PDF | by Thomas J. Webster


Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer by by Thomas J. Webster

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Schnelle Wege Zum Umsatzwachstum Dauerhaften PDF 050be49be

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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

Description :

PDF-fd58c | Es gibt Bücher, die nützliches Fachwissen für Vertrieb und Verkauf bieten. Es gibt Bücher, die neue Wege der Kundengewinnung aufzeigen. Es gibt Bücher, die Unternehmern und Verkäufern mehr Sinn in ihrer Arbeit vermitteln. – In diesem Buch finden Sie all das vereint…. 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)


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[Pub.23wfw] 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF | by Roland Löscher


49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) by by Roland Löscher

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PROFIT Publicity How Reference Brokers PDF D2726d2dc

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PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers PDF




by Edward Segal : PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers

ISBN : #0595425097 | Date : 2007-06-28

Description :

PDF-141f7 | Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. “This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to … PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers


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[Pub.02nvQ] PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers PDF | by Edward Segal


PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers by by Edward Segal

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Coca Colas Marketing Strategy Analysis Communication PDF 16b58c07e

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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF




by Julia Anders : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

ISBN : #3656495270 | Date : 2013-09-12

Description :

PDF-b75c8 | Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outst… Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication


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[Pub.01iHE] Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF | by Julia Anders


Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by by Julia Anders

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Marketing Ageing Consumer Building Age Friendly PDF B5ee09886

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business PDF




by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by by D. Stroud

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Johnny Cant Sell What About PDF F4fea6bc9

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Why Johnny Can’t Sell… and What to Do About It PDF




by Michael Nick : Why Johnny Can’t Sell… and What to Do About It

ISBN : #1419535730 | Date : 2006-09-01

Description :

PDF-60f66 | “We set out to write a book that could make all us Johnnies better sales people—and now you hold the results of that desire in your hands. Who should be reading it? Sales executives and managers who want to build a better team, CEOs who want to better understand why their Johnnys can’t sell, sales people who want to sell more and get (back) on top, and the maverick salesperson who simply nee… Why Johnny Can’t Sell… and What to Do About It


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Why Johnny Can’t Sell… and What to Do About It by by Michael Nick

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Exponential Influence Designing Distracted Customers PDF B1828281d

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Exponential Influence: Designing Digital Habits That Engage Distracted Customers PDF




by Adrian C. Ott : Exponential Influence: Designing Digital Habits That Engage Distracted Customers

ISBN : #0986030627 | Date : 2015-07-01

Description :

PDF-804b6 | Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits? Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google. Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest t… Exponential Influence: Designing Digital Habits That Engage Distracted Customers


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Exponential Influence: Designing Digital Habits That Engage Distracted Customers by by Adrian C. Ott

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Competitive Marketing Strategy Europe Maintaining PDF 50144e5c1

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage PDF




by Linden Brown : Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

ISBN : #0333613503 | Date : 1994-05-26

Description :

PDF-5e108 | Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues a… Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage


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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by by Linden Brown

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